{"id":13,"date":"2022-02-03T04:24:01","date_gmt":"2022-02-03T04:24:01","guid":{"rendered":"https:\/\/charolaisusa.com\/?page_id=13"},"modified":"2026-06-30T14:57:38","modified_gmt":"2026-06-30T14:57:38","slug":"home","status":"publish","type":"page","link":"https:\/\/charolaisusa.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<h1>\n\t\t\tcharolais\t<\/h1>\n<h2>\n\t\t\tBuilt for Performance. Backed by Data.\t<\/h2>\n\t\t\t<a href=\"https:\/\/online.charolaisusa.com\/application\/login.aspx\"  target=\"_blank\" rel=\"noopener\"    rel=\"noopener\">\n\t\t\t\t\t\t\tMember Access\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/about\/become-a-member\/\"  target=\"_self\">\n\t\t\t\t\t\t\tbecome a member\n\t\t\t\t\t<\/a>\n\t<p>Empowering cattlemen with genetics that drive efficiency, profit, and confidence from pasture to packer.<\/p>\n<h3>\n\t\t\tbull<br \/>buyers\t<\/h3>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/bull-buyers\/\"  target=\"_self\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tjunior<br \/>program\t<\/h3>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/junior\/\"  target=\"_self\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tour<br \/>members\t<\/h3>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/breeder-member-hub\/\"  target=\"_self\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rogersbarhr.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/Rogers-Bar-HR-Generic-Banner-Ad.jpg\" alt=\"\" srcset=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/Rogers-Bar-HR-Generic-Banner-Ad.jpg 480w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/Rogers-Bar-HR-Generic-Banner-Ad-300x78.jpg 300w\" width=\"480\" height=\"125\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sullivansupply.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CHAR_web_banner.jpg\" alt=\"\" srcset=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CHAR_web_banner.jpg 2000w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CHAR_web_banner-300x78.jpg 300w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CHAR_web_banner-1024x267.jpg 1024w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CHAR_web_banner-768x200.jpg 768w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CHAR_web_banner-1536x400.jpg 1536w\" width=\"2000\" height=\"521\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/superiorlivestock.com\/onlineCatalog\/?auctionId=1370\" target=\"_blank\" rel=\"nofollow noopener\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CharAdvantage-BigHorn-480x125-2x.png\" alt=\"\" srcset=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CharAdvantage-BigHorn-480x125-2x.png 960w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CharAdvantage-BigHorn-480x125-2x-300x78.png 300w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/CharAdvantage-BigHorn-480x125-2x-768x200.png 768w\" width=\"960\" height=\"250\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.weaverbrands.com\" target=\"_blank\" rel=\"nofollow noopener\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/Charolais-Banner-Ad-480x125-1.jpg\" alt=\"\" srcset=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/Charolais-Banner-Ad-480x125-1.jpg 480w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/Charolais-Banner-Ad-480x125-1-300x78.jpg 300w\" width=\"480\" height=\"125\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merck-animal-health-usa.com\/species\/cattle\/products\/cattle-vaccines\/primevac?utm_source=charolais_usa&#038;utm_medium=display&#038;utm_campaign=vaccines_purebred&#038;utm_content=primevac_reputation&#038;utm_term=cow_calf\" target=\"_blank\" rel=\"nofollow noopener\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/19859_MRKA_2025_VAC_PrimeVAC_Digital-Ad_480x125_ReputationA.jpg\" alt=\"\" srcset=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/19859_MRKA_2025_VAC_PrimeVAC_Digital-Ad_480x125_ReputationA.jpg 480w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/19859_MRKA_2025_VAC_PrimeVAC_Digital-Ad_480x125_ReputationA-300x78.jpg 300w\" width=\"480\" height=\"125\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vitalix.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-caption=\"\" aria-label=\"\">\n\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/vitalix-banner-ad-charolaisusa.com-vitalix-September-2025.png\" alt=\"\" srcset=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/vitalix-banner-ad-charolaisusa.com-vitalix-September-2025.png 2000w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/vitalix-banner-ad-charolaisusa.com-vitalix-September-2025-300x78.png 300w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/vitalix-banner-ad-charolaisusa.com-vitalix-September-2025-1024x267.png 1024w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/vitalix-banner-ad-charolaisusa.com-vitalix-September-2025-768x200.png 768w, https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/vitalix-banner-ad-charolaisusa.com-vitalix-September-2025-1536x400.png 1536w\" width=\"2000\" height=\"521\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/08\/why.png\" alt=\"why\" height=\"29\" width=\"169\" title=\"why\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h1>\n\t\t\tCHAROLAIS\t<\/h1>\n<h2>\n\t\t\tGenetics Change Everything\t<\/h2>\n<h4>\n\t\t\tCharolais genetics are building what the beef industry demands &#8211; efficient, high-performance genetics that deliver at weaning and beyond.\t<\/h4>\n\t<p>For bull buyers, that means more pounds, more profit, and proven acceptance from pasture to packer. Whether you&#8217;re raising seedstock or selecting your next sire, the value starts with Charolais.<\/p>\n<p>From the ground up, this breed is driven by purpose &#8211; and it starts with you.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/08\/change-1.png\" alt=\"change\" height=\"523\" width=\"597\" title=\"change\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h5>\n\t\t\tmarbling progress\t<\/h5>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/charolais-end-product-merit-built-for-todays-beef-industry-and-tomorrows\/\"  target=\"_self\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n<h5>\n\t\t\tleading the way\t<\/h5>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/rethinking-total-industry-value-in-beef-connected-cattle-confident-decisions\/\"  target=\"_self\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n<h5>\n\t\t\ttsi profitability\t<\/h5>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/genetics\/terminal-sire-index\/\"  target=\"_self\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n<h1>\n\t\t\tsales &#038;\t<\/h1>\n<h1>\n\t\t\tEvents\t<\/h1>\n\t<a href=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/AICA-New-Member-Toolkit.pdf\" target=\"_blank\" rel=\"noopener\" aria-label=\"Go to https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/AICA-New-Member-Toolkit.pdf\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/06\/new-member-toolkit.png\" alt=\"new member toolkit\" title=\"new member toolkit\" itemprop=\"image\"\/>\n\t\t<h3>New Member toolkit<\/h3>\t\t\t\n\t\t\t\t<p>Welcome to AICA!<\/p>\n\t<a href=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/06\/Mo-Directory-26_web.pdf\" target=\"_blank\" rel=\"noopener\" aria-label=\"Go to https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/06\/Mo-Directory-26_web.pdf\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-23-172700.png\" alt=\"Screenshot 2026-06-23 172700\" title=\"Screenshot 2026-06-23 172700\" itemprop=\"image\"\/>\n\t\t<h3>Missouri Charolais Breeders Assoiciation<\/h3>\t\t\t\n\t\t\t\t<p>26-27 | Membership Directory<\/p>\n\t<a href=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/01\/Iowa-Directory-2026_web.pdf\" target=\"_blank\" rel=\"noopener\" aria-label=\"Go to https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/01\/Iowa-Directory-2026_web.pdf\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/04\/iowa-cat-pic.png\" alt=\"iowa cat pic\" title=\"iowa cat pic\" itemprop=\"image\"\/>\n\t\t<h3>Iowa Charolais <\/h3>\t\t\t\n\t\t\t\t<p>Membership Directory<\/p>\n\t<a href=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/01\/Bull-buyers-26_web-_new-1_6.pdf\" target=\"_blank\" rel=\"noopener\" aria-label=\"Go to https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/01\/Bull-buyers-26_web-_new-1_6.pdf\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/02\/bull-buyers-.png\" alt=\"bull buyers\" title=\"bull buyers\" itemprop=\"image\"\/>\n\t\t<h3>Bull Buyers Guide<\/h3>\t\t\t\n\t\t\t\t<p>Volume I<\/p>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/salebooks\/\"  target=\"_self\">\n\t\t\t\t\t\t\tVIEW ALL SALE BOOKS\n\t\t\t\t\t<\/a>\n<h1>\n\t\t\tLatest\t<\/h1>\n<h1>\n\t\t\tNews\t<\/h1>\n\t\t\t\t\t\t<h5>\n\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/extended-genomic-bundle-testing\/\" title=\"EXTENDED - Genomic Bundle Testing\">EXTENDED &#8211; Genomic Bundle Testing<\/a>\t\t\t<\/h5>\n\t\t\t\t\t\t\t\tWe&#8217;re excited to extend our special Genomic Bundle for our breeders through the end of the summer! March 1 &#8211; September 1 $40 for the complete bundle This bundle includes: 100K Genomic Test Progressive Ataxia Testing Horn\/Polled Testing This is a great opportunity to access comprehensive genetic testing at the lowest price. We&#8217;re proud to&hellip;\n\t\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/extended-genomic-bundle-testing\/\" title=\"Read More\" target=\"_self\">Read More &#8594;<\/a>\t\t\n\t\t\t\t\t\t<h5>\n\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/the-beef-industry-is-producing-more-choice-and-prime-carcasses-than-ever-before-but-at-what-cost\/\" title=\"The beef industry is producing more Choice and Prime carcasses than ever before - but at what cost?\">The beef industry is producing more Choice and Prime carcasses than ever before &#8211; but at what cost?<\/a>\t\t\t<\/h5>\n\t\t\t\t\t\t\t\tThe beef industry is producing more Choice and Prime carcasses than ever before &#8211; but at what cost? March 2026 USDA data showed:\u2022 91.4% Choice &amp; Prime (up 5.3%)\u2022 31.5% Yield Grade 4 &amp; 5 carcasses (up 7.7%) That means nearly 1 out of every 3 cattle harvested carried excess fat and reduced red meat&hellip;\n\t\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/the-beef-industry-is-producing-more-choice-and-prime-carcasses-than-ever-before-but-at-what-cost\/\" title=\"Read More\" target=\"_self\">Read More &#8594;<\/a>\t\t\n\t\t\t\t\t\t<h5>\n\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/observing-growth-performance-and-carcass-characteristic-differences-between-beef-and-beef-x-dairy-cattle\/\" title=\"Recent research continues to reinforce the value of Charolais genetics in beef on dairy production and profitability.\">Recent research continues to reinforce the value of Charolais genetics in beef on dairy production and profitability.<\/a>\t\t\t<\/h5>\n\t\t\t\t\t\t\t\tRecent research continues to reinforce the value of Charolais genetics in commercial beef production. A Texas Tech University study found Charolais-influenced cattle, particularly Charolais \u00d7 Holstein crosses, delivered greater average daily gain, heavier hot carcass weights, and larger ribeye areas compared to other treatment groups, demonstrating the breed&#8217;s ability to drive both performance and red&hellip;\n\t\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/observing-growth-performance-and-carcass-characteristic-differences-between-beef-and-beef-x-dairy-cattle\/\" title=\"Read More\" target=\"_self\">Read More &#8594;<\/a>\t\t\n\t\t\t\t\t\t<h5>\n\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/2026-spring-board-meeting-recap\/\" title=\"2026 Spring Board Meeting Recap\">2026 Spring Board Meeting Recap<\/a>\t\t\t<\/h5>\n\t\t\t\t\t\t\t\tBig things are happening at AICA following the 2026 Spring Board Meeting in Kansas City. From record-setting sale averages to continued growth in membership, genomic testing, and commercial initiatives, the momentum behind the Charolais breed is stronger than ever. Stay informed on the latest updates, committee highlights, and what&#8217;s ahead for the industry \ud83d\udc47 \ud83c\udfa7&hellip;\n\t\t\t\t\t<a href=\"https:\/\/charolaisusa.com\/2026-spring-board-meeting-recap\/\" title=\"Read More\" target=\"_self\">Read More &#8594;<\/a>\t\t\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/news\/\"  target=\"_self\">\n\t\t\t\t\t\t\tVIEW ALL NEWS &#038; UPDATES \n\t\t\t\t\t<\/a>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2026\/06\/JJ-journal-mockup.png\" alt=\"JJ journal mockup\" height=\"1097\" width=\"1536\" title=\"JJ journal mockup\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h1>\n\t\t\tCharolais\t<\/h1>\n<h1>\n\t\t\tjournal\t<\/h1>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/news\/charolais-journal\/\"  target=\"_self\">\n\t\t\t\t\t\t\tread the latest\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/marketing\/advertising-rates-specs\/\"  target=\"_self\">\n\t\t\t\t\t\t\tdigital + print ad rates\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tbreeder<br \/>toolkit\t<\/h3>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/AICA-New-Member-Toolkit.pdf\"  target=\"_blank\" rel=\"noopener\"    rel=\"noopener\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tbull  buyer<br \/>toolkit\t<\/h3>\n\t\t\t<a href=\"https:\/\/charolaisusa.com\/wp-content\/uploads\/2025\/09\/Bull-Buyer-Toolkit-2.pdf\"  target=\"_blank\" rel=\"noopener\"    rel=\"noopener\">\n\t\t\t\t\t\t\tlearn more\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>charolais Built for Performance. Backed by Data. Member Access become a member Empowering cattlemen with genetics that drive efficiency, profit, and confidence from pasture to packer. bullbuyers learn more juniorprogram learn more ourmembers learn more CHAROLAIS Genetics Change Everything Charolais genetics are building what the beef industry demands &#8211; efficient, high-performance genetics that deliver at&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"AICA Charolais USA - American International Charolais Association","_seopress_titles_desc":"AICA. Charolais - Built for Performance. Backed by Data. 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